E-commerce & Marketplaces
Real-time order, inventory, and payment events across your entire e-commerce ecosystem
Every order, payment, inventory change, and shipping update needs to reach multiple systems instantly. Convoy ensures every event reaches every system, every time.
Why e-commerce webhook failures cost you money
Every missed event means a delayed order, unsynchronized inventory, or a frustrated customer.
Flash sales and peak traffic create massive spikes
Black Friday, product launches, and flash sales can increase order volume 50-100x in minutes. Your webhook infrastructure needs to absorb these bursts without dropping orders or delaying notifications.
Multiple systems need the same event
A single "order.placed" event might need to reach your inventory system, payment processor, shipping provider, CRM, and analytics platform. Fan-out to multiple destinations must be reliable and fast.
Marketplace sellers need self-service
If you run a marketplace, your sellers need to configure their own webhook endpoints, choose which events they receive, and debug delivery issues themselves. Building this portal is a major project.
Failed webhooks mean lost revenue
A dropped order notification means inventory isn't reserved, fulfillment doesn't start, and the customer doesn't get a confirmation. In e-commerce, webhook failures directly impact revenue and customer experience.
Webhook infrastructure that scales with your busiest days
Convoy keeps your entire e-commerce ecosystem synchronized, from flash sales to steady-state traffic.
High-throughput event processing
Convoy's architecture handles massive event volumes with sub-second latency. Whether it's a flash sale generating thousands of orders per minute or steady-state traffic, delivery is fast and reliable.
Multi-endpoint fan-out
Route a single event to multiple destinations. An "order.placed" event can simultaneously notify your WMS, trigger payment capture, alert the shipping provider, and update your analytics system.
Marketplace seller portal
Give your marketplace sellers a self-service portal to register webhook endpoints, filter events by product category or region, view delivery logs, and manage their integration.
Automatic retries for business-critical events
Every failed delivery is retried with exponential backoff. Order notifications, payment confirmations, and inventory updates are too important to lose, Convoy ensures eventual delivery.
Event type management
Define and organize your webhook event types: order events, payment events, inventory events, shipping events. Customers and partners subscribe only to what they need.
Real-time delivery monitoring
Monitor webhook delivery health across your entire e-commerce ecosystem. Identify failing seller endpoints, track delivery latency, and get proactive alerts when issues arise.
Frequently asked questions
Can Convoy handle Black Friday-level traffic spikes?
Yes. Convoy's control and data plane architecture scales automatically to handle traffic bursts. Whether it's a flash sale, product launch, or holiday shopping peak, Convoy absorbs the volume without dropping events or increasing latency.
How does Convoy handle fan-out to multiple e-commerce systems?
When an event occurs, Convoy delivers it to all subscribed endpoints simultaneously. A single "order.placed" event can reach your WMS, payment system, shipping provider, and analytics platform, each with independent delivery tracking and retry logic.
Can marketplace sellers manage their own webhooks?
Yes. Convoy's embeddable portal gives each seller a self-service interface to register endpoints, choose event types, view delivery logs, and retry failed events. This scales your marketplace integrations without scaling your support team.
What happens if a seller's webhook endpoint goes down?
Convoy automatically retries failed deliveries with exponential backoff. If the endpoint is persistently failing, the circuit breaker activates and the seller is notified. Once their endpoint recovers, queued events are delivered automatically.
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